Sarfraz Ashraf

Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan

Sarfraz Ashraf, Rashid Ilyas, Majid Imtiaz et al. · International Journal of Academic Research in Business and Social Sciences · 2018 · 99 citations · Full text

Marketing, Customer Satisfaction, Service Quality +14

Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan

Sarfraz Ashraf, Rashid Ilyas, Majid Imtiaz et al. · International Journal of Multidisciplinary and Current Research · 2017 · 43 citations

Customer Satisfaction, Service Quality, Customer Retention +10

The Influence of Social Media's Marketing Efforts on Brand Equity and Consumer Response

Rida Sehar, Sarfraz Ashraf, Faisal Azam · IUP Journal of Marketing Management · 2019 · 27 citations

Marketing, Social Media, Digital Marketing +10

The Impact of Religiously Motivated Consumer Boycotts on Product Judgment, Brand Image and Loyalty

Farhan Mirza, Sarfraz Ashraf, Hafiz Badar Jahangir · International Journal of Academic Research in Business and Social Sciences · 2020 · 26 citations · Full text