Concepedia
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Publications
1
Citations
27
H-Index
Active since
2019
Rida Sehar is an author specializing in brand associations, social media brand promotion, and social media brand communication.
Publications per year
2019–2019
The Influence of Social Media's Marketing Efforts on Brand Equity and Consumer Response
Rida Sehar, Sarfraz Ashraf, Faisal Azam · IUP Journal of Marketing Management · 2019 · 27 citations
Business, Marketing, Marketing Management +15
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