Concepedia

Rashid Ilyas

RI

2

Publications

142

Citations

2

H-Index

2017

Active since

Affiliations

University of Sargodha(Current)

Rashid Ilyas is an author at University of Sargodha specializing in business, service quality, and management.

Top concepts

BusinessMarketingManagementService QualityCustomer SatisfactionTrustBrandingBrand EquityBrand LoyaltyBrand Management

Publications per year

2017–2018

2

Publications

2

Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan

Sarfraz Ashraf, Rashid Ilyas, Majid Imtiaz et al. · International Journal of Academic Research in Business and Social Sciences · 2018 · 99 citations · Full text

Marketing, Customer Satisfaction, Service Quality +14

Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan

Sarfraz Ashraf, Rashid Ilyas, Majid Imtiaz et al. · International Journal of Multidisciplinary and Current Research · 2017 · 43 citations

Customer Satisfaction, Service Quality, Customer Retention +10

Rows per page

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