Concepedia
Statistics
Publications
14
Citations
659
H-Index
13
Active since
2002
Affiliations
Stockholm University(Current)
University of Leicester
University of Bologna
Lund University
University of Urbino
Massimo Giovanardi is an author at Stockholm University specializing in culture, education, and brand development.
Top concepts
CultureEducationMarketingManagementBrand DevelopmentBusinessBrand StrategyBrand AwarenessBrandingPopular Culture
Publications per year
2002–2021
An Algorithm to Evaluate Quantified Boolean Formulae and Its Experimental Evaluation
Marco Cadoli, Marco Schaerf, Andrea Giovanardi et al. · Journal of Automated Reasoning · 2002 · 117 citations
Co-performing tourism places: The “Pink Night” festival
Massimo Giovanardi, Andrea Lucarelli, Patrick L’Espoir Decosta · Annals of Tourism Research · 2013 · 87 citations · Full text
Tourism Management, Urban Tourism, Visual Culture +10
The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
Inès Hassen, Massimo Giovanardi · Cities · 2017 · 77 citations · Full text
Culture, City Branding, Theatre +8
Towards brand ecology
Massimo Giovanardi, Andrea Lucarelli, Cecilia Pasquinelli · Marketing Theory · 2013 · 68 citations
Brand Strategy, Consumer Research, Education +22
Haft and sord factors in place branding: Between functionalism and representationalism
Massimo Giovanardi · Place Branding and Public Diplomacy · 2012 · 67 citations
Marketing, Between Functionalism, Culture +11
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