Nicky Chang Bi

“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions

Nicky Chang Bi, Ruonan Zhang · Journal of Research in Interactive Marketing · 2022 · 116 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +30

Does valence of product review matter?

Nicky Chang Bi, Ruonan Zhang, Louisa Ha · Journal of Research in Interactive Marketing · 2018 · 56 citations

Behavioral Decision Making, Digital Marketing, Emerging Media +29

Do zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid‐19 pandemic

Ruonan Zhang, Nicky Chang Bi, Trinideé Mercado · Journal of Computer Assisted Learning · 2022 · 37 citations · Full text

How emotions and issue controversy influence the diffusion of societal issues with imagined audience on Facebook

Nicky Chang Bi · Behaviour and Information Technology · 2021 · 15 citations

From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products

Ruonan Zhang, Nicky Chang Bi, Papaa Kodzi et al. · Journal of cultural marketing strategy. · 2020 · 12 citations

Cultural Consumption, Digital Marketing, International Marketing +27