Concepedia

Yaron Timmor

YT

Statistics

Publications

5

Citations

146

H-Index

5

Active since

2005

Affiliations

Reichman University(Current)

Yaron Timmor is an author at Reichman University specializing in marketing, business, and strategic management.

Publications per year

2005–2010

5

Publications

5

Being the same and different: A model explaining new product adoption

Yaron Timmor, Tal Katz‐Navon · Journal of Consumer Behaviour · 2008 · 55 citations

Business, Marketing, Social Psychology +14

To do or not to do: the dilemma of technology‐based service improvement

Yaron Timmor, Talia Rymon · Journal of Services Marketing · 2007 · 38 citations

Management, Marketing, Marketing Management +15

Change readiness: an alternative conceptualization and an exploratory investigation

Yaron Timmor, Jehiel Zif · EuroMed Journal of Business · 2010 · 21 citations

Management, Organization Studies, Organizational Behavior +9

A Typology of Marketing Strategies for Export

Yaron Timmor, Jehiel Zif · Journal of Global Marketing · 2005 · 19 citations

Business, Marketing, Strategic Management +10

Manufacturing for overseas private labels: A win–win strategy for retailers and producers

Yaron Timmor · The International Review of Retail Distribution and Consumer Research · 2007 · 13 citations

Business, Marketing Management, Strategic Management +15

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