Concepedia
Statistics
Publications
2
Citations
42
H-Index
Active since
1996
Mary Kay Wachter is an author specializing in teacher class size, instructional strategies, and learning styles.
Publications per year
1996–2015
Teaching Methodologies Used in Basic Marketing: An Empirical Investigation
Kenneth E. Clow, Mary Kay Wachter · Journal of Marketing Education · 1996 · 31 citations
Education, Marketing, Teaching +6
The Impact of Gender on Electronic Word-of-Mouth Communication
Kristen M. Maceli, Daniel Baack, Mary Kay Wachter · Academy of Marketing Studies journal · 2015 · 11 citations
Social Sciences, Communication, Digital Communication +6
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