Concepedia

Winston H. Mahatoo

WH

5

Publications

218

Citations

5

H-Index

1959

Active since

Affiliations

McMaster University(Current)

Winston H. Mahatoo is an author at McMaster University specializing in image segmentation, engineering, and machine vision.

Top concepts

MarketingManagementStatisticsEngineeringData ScienceImage AnalysisMachine VisionComputer VisionImage SegmentationPattern Recognition

Publications per year

1959–1990

5

Publications

5

Changes in perceptual function after isolation.

Bernetta Doane, Winston H. Mahatoo, W. Heron et al. · Canadian Journal of Psychology/Revue Canadienne de Psychologie · 1959 · 80 citations

Cognition, Perception, Attention +17

Expanding the Scope of Segmentation Research

Nariman K. Dhalla, Winston H. Mahatoo · Journal of Marketing · 1976 · 62 citations

Marketing Analytics, Customer Satisfaction, Engineering +22

Marketing in China

Winston H. Mahatoo · Journal of General Management · 1990 · 27 citations

International Marketing, Intercultural Marketing, History Of Marketing +3

Motives must be Differentiated from Needs, Drives, Wants:Strategy Implications

Winston H. Mahatoo · European Journal of Marketing · 1989 · 26 citations

Expanding the Scope of Segmentation Research

Nariman K. Dhalla, Winston H. Mahatoo · Journal of Marketing · 1976 · 23 citations

Machine Vision, Image Analysis, Data Science +9

Rows per page

1–5 of 5