Concepedia

Julia Wolny

JW

3

Publications

565

Citations

3

H-Index

2013

Active since

Affiliations

University of Southampton(Current)

Julia Wolny is an author at University of Southampton specializing in management, marketing, and interactive marketing.

ORCID

Top concepts

Publications per year

2013–2015

3

Publications

3

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Julia Wolny, Claudia Mueller · Journal of Marketing Management · 2013 · 296 citations

, , +18

Mapping customer journeys in multichannel decision-making

Julia Wolny, Nipawan Charoensuksai · Journal of Direct Data and Digital Marketing Practice · 2014 · 168 citations · Full text

, , +8

An old model for a new age: Consumer decision making in participatory digital culture

Rachel Ashman, Michael R. Solomon, Julia Wolny · Journal of Customer Behaviour · 2015 · 101 citations

, , +12

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