Concepedia
Statistics
Publications
6
Citations
476
H-Index
Active since
2013
Affiliations
King Abdulaziz University(Current)
Manchester Metropolitan University
Aix-Marseille Université
Kedge Business School
Rohail Ashraf is an author at King Abdulaziz University specializing in business, consumer behavior, and marketing management.
Publications per year
2013–2023
Value of special issues in the journal of business research: A bibliometric analysis
M. Asif Khan, Debidutta Pattnaik, Rohail Ashraf et al. · Journal of Business Research · 2020 · 249 citations
Business, Business Administration, Business Economics +9
The use and misuse of student samples: An empirical investigation of European marketing research
Rohail Ashraf, Dwight Merunka · Journal of Consumer Behaviour · 2016 · 110 citations
Business, Marketing, Marketing Management +6
Do identity-based perceptions lead to brand avoidance? A cross-national investigation
M. Asif Khan, Rohail Ashraf, Aneela Malik · Asia Pacific Journal of Marketing and Logistics · 2019 · 47 citations
Business, Marketing, Marketing Management +14
Mapping the service recovery research landscape: A bibliometric‐based systematic review
Mahmood Mir, Rohail Ashraf, Tahir Abbas Syed et al. · Psychology and Marketing · 2023 · 27 citations · Full text
Business, Information Systems, Customer Relationship Management +7
Knowledge creation dynamics of technological forecasting and social change special issues
Rohail Ashraf, M. Asif Khan, Rafique Ahmed Khuhro et al. · Technological Forecasting and Social Change · 2022 · 24 citations · Full text
Management, Knowledge Management, Innovation +16
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