Rana Muhammad Shahid Yaqub

The impact of top management support, perceived justice, supplier management, and sustainable supply chain management on moderating the role of supply chain agility

Feng Men, Rana Muhammad Shahid Yaqub, Rui Yan et al. · Frontiers in Environmental Science · 2023 · 43 citations · Full text

Management, Environmental Management, Supply Chain Management +13

Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector

Arfan Shahzad, Rana Muhammad Shahid Yaqub, Assunta Di Vaio et al. · Utilities Policy · 2021 · 37 citations

Business, Marketing, Marketing Management +13

Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty: Mediating role of customer satisfaction

Rana Muhammad Shahid Yaqub, Fairol Halim, Arfan Shehzad · Econstor (Econstor) · 2019 · 31 citations · Full text

Business, Marketing, Marketing Management +17

Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love

Jawad Iqbal, Mehak Malik, Saira Yousaf et al. · Journal of Public Affairs · 2020 · 30 citations

Business, Marketing, Marketing Management +13

Consumers’ Purchase Intention of Suboptimal Food Using Behavioral Reasoning Theory: A Food Waste Reduction Strategy

Hafiza Sobia Tufail, Rana Muhammad Shahid Yaqub, Amnah Mohammed Alsuhaibani et al. · Sustainability · 2022 · 25 citations · Full text

Public Health, Food Science, Nutritional Sciences +17