Concepedia

S. Dana Horton

SD

1

Publications

119

Citations

1

H-Index

1996

Active since

Affiliations

Louisiana Tech University(Current)

S. Dana Horton is an author at Louisiana Tech University specializing in advertising, gender identity, and advertising effectiveness.

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Publications per year

1996–1996

1

Publications

1

Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects

Penny M. Simpson, S. Dana Horton, Gene Brown · Journal of the Academy of Marketing Science · 1996 · 119 citations

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