Saleh Bazi

Customers’ motivation to engage with luxury brands on social media

Saleh Bazi, Raffaele Filieri, Matthew Gorton · Journal of Business Research · 2020 · 278 citations

Marketing, Customer Satisfaction, Social Media +11

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

Saleh Bazi, Raffaele Filieri, Matthew Gorton · Journal of Business Research · 2023 · 172 citations · Full text

Customer Satisfaction, Entertainment Marketing, Social Media +10

Winning engaged consumers

Saleh Bazi, Alireza Hajli, Nick Hajli et al. · Information Technology and People · 2019 · 50 citations

Customer Satisfaction, Consumer Decision Making, Social Support Theory +13

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

Riccardo Rialti, Raffaele Filieri, Lamberto Zollo et al. · International Journal of Advertising · 2022 · 50 citations · Full text

Engineering, Digital Marketing, Consumer Motivation +24

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Saleh Bazi, Hadeel Haddad, Amjad H. Al-Amad et al. · Journal of theoretical and applied electronic commerce research · 2022 · 41 citations · Full text

Digital Marketing, Social Commerce, Consumer Study +31