Concepedia

Francisco J. Mata

FJ

5

Publications

2.5K

Citations

5

H-Index

1995

Active since

Affiliations

Texas A&M University(Current)

Francisco J. Mata is an author at Texas A&M University specializing in digital marketing, interactive marketing, and social computing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial ComputingDigital MarketingInteractive MarketingSocial Network AnalysisComputational Social Science

Publications per year

1995–2013

5

Publications

5

Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis

Francisco J. Mata, William L. Fuerst, Jay B. Barney · MIS Quarterly · 1995 · 2.4K citations · Full text

Web 2.0, Social Networks and E-commerce as Marketing Tools

Francisco J. Mata, Ariella Quesada · Journal of theoretical and applied electronic commerce research · 2013 · 70 citations · Full text

Information systems management issues in Central America: a multinational and comparative study

Francisco J. Mata, William L. Fuerst · The Journal of Strategic Information Systems · 1997 · 24 citations · Full text

2010 10th International Conference on Intelligent Systems Design and Applications

Francisco J. Mata, P. Sánchez, Iván Palomares et al. · 2010 · 19 citations

Web 2.0, Social Networks and E-Commerce as Marketing Tools

Francisco J. Mata, Ariella Quesada · Journal of theoretical and applied electronic commerce research · 2013 · 13 citations · Full text

Computational Social Science, Social Media, Web 2.0 +10

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