Concepedia

Su Yeon Cho

SY

4

Publications

388

Citations

4

H-Index

2019

Active since

Affiliations

University of Miami(Current)

Su Yeon Cho is an author at University of Miami specializing in media marketing, management, and marketing.

Top concepts

ArtsMarketingManagementCommunicationMedia MarketingSocial InfluenceDigital MarketingBrandingJournalismSocial Media

Publications per year

2019–2023

4

Publications

4

Framing Artificial Intelligence in American Newspapers

Ching‐Hua Chuan, Wan‐Hsiu Sunny Tsai, Su Yeon Cho · 2019 · 175 citations

Artificial Intelligence, Citizen Journalism, Public Opinion +17

Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes

Regina Jihea Ahn, Su Yeon Cho, Wan‐Hsiu Sunny Tsai · Journal of Interactive Advertising · 2022 · 126 citations

Artificial Intelligence, Emerging Media, Digital Marketing +27

Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers

Shiyun Tian, Su Yeon Cho, Xiaofeng Jia et al. · Journal of Product & Brand Management · 2023 · 59 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +26

Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation

Yeunjae Lee, Su Yeon Cho, Ruoyu Sun et al. · Internet Research · 2020 · 28 citations

Fictitious Company Employee, Digital Marketing, Online Communication +26

Rows per page

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