Markus Winkelmann

Country-wise differences in perception of health-related messages in cereal-based food products

Anna Saba, Marco Vassallo, Richard Shepherd et al. · Food Quality and Preference · 2009 · 146 citations

Food Choice, Nutrition, Food Marketing +12

Willingness to use functional breads. Applying the Health Belief Model across four European countries

Marco Vassallo, Anna Saba, Anne Arvola et al. · Appetite · 2008 · 142 citations

Food Choice, Food Marketing, Health Belief Model +11

Perceived relevance and foods with health-related claims

Moira Dean, Piritta Lampila, Richard Shepherd et al. · Food Quality and Preference · 2011 · 138 citations

Food Choice, Nutrition, Food Marketing +9

Consumer perceptions of healthy cereal products and production methods

Moira Dean, Richard Shepherd, Anne Arvola et al. · Journal of Cereal Science · 2007 · 136 citations

Food Choice, Nutrition, Food Marketing +5

Consumers’ beliefs about whole and refined grain products in the UK, Italy and Finland

Anne Arvola, Liisa Lähteenmäki, Moira Dean et al. · Journal of Cereal Science · 2007 · 116 citations

Economics, Food Marketing, Consumer Uncertainty +13