Concepedia
2
Publications
369
Citations
H-Index
2019
Active since
Affiliations
University of Hyderabad(Current)
Bharath Shashanka Katkam is an author at University of Hyderabad specializing in communication, marketing, and business.
Top concepts
BusinessMarketingCommunicationArtsFashionTourismRoboticsAutomationManagementTechnology
Publications per year
2019–2020
Impact of AI and robotics in the tourism sector: a critical insight
Samala Nagaraj, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda et al. · Journal of Tourism Futures · 2020 · 332 citations · Full text
Artificial Intelligence, Tourism Management, Chatbot +26
Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement
Samala Nagaraj, Bharath Shashanka Katkam · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 37 citations
Customer Satisfaction, Consumer Research, Graduate Students +21
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