Concepedia

Samala Nagaraj

SN

9

Publications

833

Citations

9

H-Index

2018

Active since

Affiliations

University of Hyderabad(Current)

Woxsen School of Business

Samala Nagaraj is an author at University of Hyderabad specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCommunicationCustomer SatisfactionBrand EquityConsumer EngagementInteractive Marketing

Publications per year

2018–2021

9

Publications

9

Impact of AI and robotics in the tourism sector: a critical insight

Samala Nagaraj, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda et al. · Journal of Tourism Futures · 2020 · 332 citations · Full text

Artificial Intelligence, Tourism Management, Chatbot +26

Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model

Samala Nagaraj · Journal of Retailing and Consumer Services · 2020 · 168 citations

Food Choice, Food Marketing, Health Sciences +9

Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India

Samala Nagaraj, Soumya Singh, Venkat Reddy Yasa · Technology in Society · 2021 · 125 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +13

Millennial’s engagement with fashion brands

Samala Nagaraj, Sapna Singh · Journal of Fashion Marketing and Management · 2018 · 59 citations

Digital Marketing, Brand Strategy, Consumer Research +20

Heritage hotels and customer experience: a text mining analysis of online reviews

Vinay Chittiprolu, Samala Nagaraj, Raja Shekhar Bellamkonda · International Journal of Culture Tourism and Hospitality Research · 2021 · 58 citations

Customer Satisfaction, Consumer Research, Hospitality +23

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