Concepedia

Guru Prabhakar

GP

Statistics

Publications

23

Citations

1.5K

H-Index

16

Active since

2007

Affiliations

University of the West of England(Current)

University of Southampton

University of Bristol

Swansea University

Guru Prabhakar is an author at University of the West of England specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchEducationSocial MediaCommunicationInteractive MarketingHospitality Management

Publications per year

2007–2025

23

Publications

23

Social media information benefits, knowledge management and smart organizations

Tahir M. Nisar, Guru Prabhakar, Lubica Strakova · Journal of Business Research · 2018 · 339 citations

Social Media, Organizational Communication, Social Technology +6

What factors determine e-satisfaction and consumer spending in e-commerce retailing?

Tahir M. Nisar, Guru Prabhakar · Journal of Retailing and Consumer Services · 2017 · 332 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11

Understanding customer satisfaction in the UK quick service restaurant industry

Quang Dang Nguyen, Tahir M. Nisar, Dan Knox et al. · British Food Journal · 2018 · 150 citations

Total Quality Management, Customer Satisfaction, Customer Experience +15

Up the ante: Electronic word of mouth and its effects on firm reputation and performance

Tahir M. Nisar, Guru Prabhakar, P. Vigneswara Ilavarasan et al. · Journal of Retailing and Consumer Services · 2019 · 88 citations

Customer Satisfaction, Online Customer Behavior, Advertising +11

A Comparison of Barcoding and RFID Technologies in Practice

Gareth White, Georgina Gardiner, Guru Prabhakar et al. · Journal of Information Information Technology and Organizations (Years 1-3) · 2007 · 87 citations · Full text

Near Field Communication, Engineering, Wearable Technology +17

Rows per page

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