Concepedia
Statistics
Publications
2
Citations
90
H-Index
Active since
2020
Affiliations
University of Glasgow(Current)
Adam Smith Institute
Yanina Chevtchouk is an author at University of Glasgow specializing in consumer behavior, marketing, and brand management.
Publications per year
2020–2021
In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace
Martin A. Pyle, Andrew N. Smith, Yanina Chevtchouk · Journal of Business Research · 2020 · 48 citations
Social Sciences, Economics, Marketing +13
The experience – economy revisited: an interdisciplinary perspective and research agenda
Yanina Chevtchouk, Cleopatra Veloutsou, Robert A. Paton · Journal of Product & Brand Management · 2021 · 42 citations · Full text
Business, Marketing, Marketing Management +9
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