Munnawar Naz Khokhar

The impact of self-congruity (symbolic and functional) on the brand hate

Tahir Islam, Saman Attiq, Zahid Hameed et al. · British Food Journal · 2018 · 128 citations

Business, Marketing, Marketing Management +12

“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement

Saman Attiq, Abu Bakar Abdul Hamid, Munnawar Naz Khokhar et al. · Frontiers in Psychology · 2022 · 51 citations · Full text

Business, Marketing, Marketing Management +13

Impact of Work-From-Home Human Resource Practices on the Performance of Online Teaching Faculty During Coronavirus Disease 2019

Huda Irshad, Khawaja Muhammad Umar, Mahmood Rehmani et al. · Frontiers in Psychology · 2021 · 37 citations · Full text

Management, Human Resource Management, Organizational Behavior +12

How Does Transformational Leadership Stimulate Employee Innovative Behavior? A Moderated Mediation Analysis

Mahmood Rehmani, Nazia Farheen, Munnawar Naz Khokhar et al. · SAGE Open · 2023 · 20 citations · Full text

Management, Leadership, Organizational Behavior +8

Small and medium-sized enterprises failure in providing workers’ rights concerning Sustainable Development Goals-2030 in Pakistan

Rana Tahir Naveed, Mahmood Rehmani, Munnawar Naz Khokhar et al. · Frontiers in Psychology · 2022 · 19 citations · Full text

Social Sciences, Strategic Management, Strategy +12