Concepedia
Statistics
Publications
10
Citations
367
H-Index
Active since
2010
Affiliations
Ohio University(Current)
Western Illinois University
Texas State University
University of Minnesota
Auburn University
Mijeong Noh is an author at Ohio University specializing in consumer behavior, social sciences, and fashion consumer behavior.
Publications per year
2010–2022
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
Wi‐Suk Kwon, Mijeong Noh · Journal of Fashion Marketing and Management · 2010 · 86 citations
Business, Marketing, Retail Management +17
What is cool? Operationalizing the construct in an apparel context
Rodney C. Runyan, Mijeong Noh, Jon Mosier · Journal of Fashion Marketing and Management · 2013 · 68 citations
Social Sciences, Marketing, Consumer Behavior +15
Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Mijeong Noh, Rodney C. Runyan, Jon Mosier · International Journal of Retail & Distribution Management · 2014 · 50 citations
Business, Marketing, Marketing Management +11
Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty
Mijeong Noh, Kim K. P. Johnson · Journal of Global Fashion Marketing · 2019 · 42 citations
Business, Marketing, Marketing Management +14
Effect of parental financial teaching on college students’ financial attitude and behavior: The mediating role of self-esteem
Mijeong Noh · Journal of Business Research · 2022 · 35 citations
Education, Educational Psychology, Higher Education +10
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