Concepedia

Janice Rudkowski

JR

Statistics

Publications

2

Citations

107

H-Index

2

Active since

2019

Affiliations

Toronto Metropolitan University(Current)

Janice Rudkowski is an author at Toronto Metropolitan University specializing in consumer research, management, and marketing.

Top concepts

Publications per year

2019–2021

2

Publications

2

Employees as influencers: measuring employee brand equity in a social media age

Donna A. Smith, Jenna Jacobson, Janice Rudkowski · Journal of Product & Brand Management · 2021 · 58 citations · Full text

, , +23

Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Janice Rudkowski, Chelsea Heney, Hong Yu et al. · Journal of Retailing and Consumer Services · 2019 · 49 citations

, , +14

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