Luz Martínez Martínez

A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR

Ubaldo Cuesta Cambra, Luz Martínez Martínez, José Ignacio Manrique Niño · European Journal of Social Sciences Education and Research · 2018 · 35 citations · Full text

Music, Marketing, Interactive Marketing +10

Validity of the Spanish Version of the Vaccination Attitudes Examination Scale

Borja Paredes, Miguel Ángel Martín Cárdaba, Ubaldo Cuesta Cambra et al. · Vaccines · 2021 · 32 citations · Full text

Vaccination Attitudes Examination, Health Psychology, Vaccine Hesitancy +16

A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR

Ubaldo Cuesta Cambra, Luz Martínez Martínez, José Ignacio Manrique Niño · European Journal of Social Sciences Education and Research · 2018 · 20 citations · Full text

Music, Affective Variable, Targeted Advertising +24

Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Miguel Ángel Martín Cárdaba, Ana Esther Santamaría Fernández, Luz Martínez Martínez · Journal of Global Fashion Marketing · 2022 · 16 citations · Full text

The Neurosciences of Health Communication: An fNIRS Analysis of Prefrontal Cortex and Porn Consumption in Young Women for the Development of Prevention Health Programs

Ubaldo Cuesta Cambra, José Ignacio Manrique Niño, Luz Martínez Martínez et al. · Frontiers in Psychology · 2020 · 14 citations · Full text