Ubaldo Cuesta Cambra

The cognitive processing of an educational app with EEG and ’Eye Tracking’

Ubaldo Cuesta Cambra, José Ignacio Niño González, José Rodríguez Terceño · Comunicar · 2017 · 72 citations · Full text

Young Students, Educational Psychology, Education +20

Hate speech analysis as a function of ideology: Emotional and cognitive effects

Natalia Abuín Vences, Ubaldo Cuesta Cambra, José Ignacio Niño González et al. · Comunicar · 2022 · 37 citations · Full text

Implicit Negative Emotion, Hate Speech Analysis, Political Polarization +23

A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR

Ubaldo Cuesta Cambra, Luz Martínez Martínez, José Ignacio Manrique Niño · European Journal of Social Sciences Education and Research · 2018 · 35 citations · Full text

Music, Marketing, Interactive Marketing +10

Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal

Luis Mañas-Viniegra, Ana Isabel Veloso, Ubaldo Cuesta Cambra · Sustainability · 2019 · 34 citations · Full text

Digital Marketing, Consumer Research, Social Influence +18

Validity of the Spanish Version of the Vaccination Attitudes Examination Scale

Borja Paredes, Miguel Ángel Martín Cárdaba, Ubaldo Cuesta Cambra et al. · Vaccines · 2021 · 32 citations · Full text

Vaccination Attitudes Examination, Health Psychology, Vaccine Hesitancy +16