Luis Mañas-Viniegra

The Enabling Role of ICT to Mitigate the Negative Effects of Emotional and Social Loneliness of the Elderly during COVID-19 Pandemic

Carmen Llorente Barroso, Olga Kolotouchkina, Luis Mañas-Viniegra · International Journal of Environmental Research and Public Health · 2021 · 94 citations · Full text

Social Isolation, Engineering, Loneliness +17

Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain

Luis Mañas-Viniegra, Patricia Núñez-Gómez, Victoria Tur‐Viñes · Heliyon · 2020 · 46 citations · Full text

Strategic Tool, Consumer Study, Consumer Research +21

Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal

Luis Mañas-Viniegra, Ana Isabel Veloso, Ubaldo Cuesta Cambra · Sustainability · 2019 · 34 citations · Full text

Digital Marketing, Consumer Research, Social Influence +18

Digital Ageism: Emerging Challenges and Best Practices of Age-Friendly Digital Urban Governance

Olga Kolotouchkina, Mónica Viñarás Abad, Luis Mañas-Viniegra · Media and Communication · 2023 · 20 citations · Full text

Digital Society, Urban Informatics, Digital Inclusion +19

The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles

Luis Mañas-Viniegra, Igor-Alejandro González-Villa, Carmen Llorente Barroso · Frontiers in Psychology · 2020 · 14 citations · Full text

Spanish Listed Companies, Organizational Culture, Company Credibility +24