Rocío Rodríguez

Early High-Titer Plasma Therapy to Prevent Severe Covid-19 in Older Adults

Romina Libster, Gonzalo Pérez Marc, Diego Wappner et al. · New England Journal of Medicine · 2021 · 916 citations · Full text

The influence of sales force technology use on outcome performance

Sergio Román, Rocío Rodríguez · Journal of Business and Industrial Marketing · 2015 · 75 citations

Customer Satisfaction, Digital Marketing, Job Performance +26

Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

Sergio Román, Rocío Rodríguez, Jorge Fernando Jaramillo · Journal of Business and Industrial Marketing · 2018 · 63 citations

Customer Satisfaction, Job Performance, Human Resource Management +17

Digitalization process of complex B2B sales processes – Enablers and obstacles

Rocío Rodríguez, Göran Svensson, Erik Mehl · Technology in Society · 2020 · 59 citations

Digital Business, Business-to-business Research, Digital Marketing +11

The mediating role of organizational complexity between enterprise resource planning and business model innovation

Rocío Rodríguez, Francisco‐Jose Molina‐Castillo, Göran Svensson · Industrial Marketing Management · 2019 · 58 citations

Organizational Communication, Organizational Model, Enterprise Resource Planning +12