Markus Helfert

Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence

Robert Zimmermann, Daniel Mocencahua Mora, Douglas Cirqueira et al. · Journal of Research in Interactive Marketing · 2022 · 114 citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +24

Why do so many digital transformations fail? A bibliometric analysis and future research agenda

Oludapo Samson Oluyinka, Noël Carroll, Markus Helfert · Journal of Business Research · 2024 · 96 citations · Full text

Digital Society, Many Digital Transformations, Bibliometric Analysis +19

A Classification and Analysis of Data Quality Costs

Martin J. Eppler, Markus Helfert · Alexandria (UniSG) (University of St.Gallen) · 2004 · 67 citations

Total Quality Management, Engineering, Business Intelligence +20

Challenges of business processes management in healthcare

Markus Helfert · Business Process Management Journal · 2009 · 61 citations

Digital transformation with enterprise architecture for smarter cities: a qualitative research approach

Bokolo Anthony, Sobah Abbas Petersen, Markus Helfert et al. · Digital Policy Regulation and Governance · 2021 · 60 citations · Full text

Enterprise Business Transformation, Engineering, Urban Informatics +18