Concepedia

Franco M. Nicosia

FM

Statistics

Publications

7

Citations

388

H-Index

7

Active since

1979

Affiliations

University of California, Berkeley(Current)

Franco M. Nicosia is an author at University of California, Berkeley specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchConsumer Decision MakingBusinessEconomicsAdvertisingPublic PolicyUser Experience

Publications per year

1979–1997

7

Publications

7

Advertising and Public Policy: The Macroeconomic Effects of Advertising

Robert E. Jacobson, Franco M. Nicosia · Journal of Marketing Research · 1981 · 129 citations

Marketing, Macro Tradition, Economics +15

Consumer satisfaction as a process

David K. Tse, Franco M. Nicosia, Peter C. Wilton · Psychology and Marketing · 1990 · 119 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +21

Marketing management, its environment, and information processing: a problem of organizational design

Ikujiro Nonaka, Franco M. Nicosia · Journal of Business Research · 1979 · 44 citations

Information Processing, Management, Business +9

Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research

John P. Robinson, Franco M. Nicosia · Journal of Business Research · 1991 · 35 citations

Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +8

Advertising and Public Policy: The Macroeconomic Effects of Advertising

Robert A. Jacobson, Franco M. Nicosia · Journal of Marketing Research · 1981 · 27 citations

Economics, Public Policy, Targeted Advertising +4

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