Concepedia

Andreas W. Stratemeyer

AW

3

Publications

59

Citations

3

H-Index

2005

Active since

Affiliations

The University of Texas at El Paso(Current)

Andreas W. Stratemeyer is an author at The University of Texas at El Paso specializing in management, marketing, and consumer research.

Top concepts

Publications per year

2005–2014

3

Publications

3

Direct‐to‐consumer advertising and young consumers: building brand value

Erin Baca, Juan Manuel Holguín, Andreas W. Stratemeyer · Journal of Consumer Marketing · 2005 · 25 citations

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Assessing Service-Learning Outcomes in a Principles of Marketing Course: A Team-Based vs. Individual-Based Approach

Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton et al. · Journal for Advancement of Marketing Education · 2009 · 19 citations · Full text

An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction

Andreas W. Stratemeyer, Susan D. Geringer, Alan Canton · 2014 · 15 citations

, , +13

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