Concepedia

Juan Manuel Holguín

JM

1

Publications

25

Citations

1

H-Index

2005

Active since

Affiliations

The University of Texas at El Paso(Current)

Juan Manuel Holguín is an author at The University of Texas at El Paso specializing in consumer behavior, public health, and consumer research.

Top concepts

BrandingMarketingManagementAdvertisingBrand EquityPublic HealthBrand AwarenessBrand ManagementSocial MarketingBrand Development

Publications per year

2005–2005

1

Publications

1

Direct‐to‐consumer advertising and young consumers: building brand value

Erin Baca, Juan Manuel Holguín, Andreas W. Stratemeyer · Journal of Consumer Marketing · 2005 · 25 citations

Consumer Study, Consumer Research, Social Marketing +20

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