Concepedia

Alan Canton

AC

2

Publications

34

Citations

2

H-Index

2009

Active since

Alan Canton is an author specializing in customer satisfaction, service quality, and business.

Top concepts

BusinessMarketingManagementService QualityCustomer ServiceConsumer ResearchCustomer SatisfactionTotal Quality Management

Publications per year

2009–2014

2

Publications

2

Assessing Service-Learning Outcomes in a Principles of Marketing Course: A Team-Based vs. Individual-Based Approach

Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton et al. · Journal for Advancement of Marketing Education · 2009 · 19 citations · Full text

An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction

Andreas W. Stratemeyer, Susan D. Geringer, Alan Canton · 2014 · 15 citations

Total Quality Management, Customer Satisfaction, Service Failures +13

Rows per page

1–2 of 2