Alzira Marques

A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda

Célia Santos, Arnaldo Coelho, Alzira Marques · Management Review Quarterly · 2023 · 160 citations · Full text

Greenwashing, Green Marketing, Purchase Behavior +22

Determinants of the online purchase intention: hedonic motivations, prices, information and trust

Pedro Espírito Santo, Alzira Marques · Baltic Journal of Management · 2021 · 96 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk

Célia Santos, Arnaldo Coelho, Alzira Marques · Asia-Pacific Journal of Business Administration · 2023 · 80 citations

Customer Satisfaction, Environmental Performance, Green Marketing +16

Market orientation and performance: modelling a neural network

M.M. Silva, Luiz Moutinho, Arnaldo Coelho et al. · European Journal of Marketing · 2009 · 45 citations

Market Intelligence Dissemination, Customer Satisfaction, Neural Network +16

The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation

Alzira Marques, João V. Lisboa, Thomas W. Zimmerer et al. · European Business Review · 2000 · 27 citations

Firm Performance, Cost Leadership Strategy, Organizational Economics +21