Concepedia

Breda McCarthy

BM

28

Publications

1.1K

Citations

19

H-Index

1998

Active since

Affiliations

James Cook University(Current)

James Cook University Singapore

Anhui University

Nanjing University of Finance and Economics

University of York

Breda McCarthy is an author at James Cook University specializing in public health, marketing, and management.

Top concepts

MarketingPublic HealthBusinessManagementFood PolicyAgricultural EconomicsFood ConsumptionFood Waste ManagementHealthFood Waste

Publications per year

1998–2022

28

Publications

28

Food Waste and the ‘Green’ Consumer

Breda McCarthy, Hongbo Liu · Australasian Marketing Journal (AMJ) · 2017 · 139 citations

Nutrition, Sustainable Consumption, Agricultural Economics +20

Completing the food waste management loop: Is there market potential for value-added surplus products (VASP)?

Breda McCarthy, Ariadne Beatrice Kapetanaki, Pengji Wang · Journal of Cleaner Production · 2020 · 87 citations

Food Loss, Economics, Food Marketing +11

Innovations in the agro-food system

Breda McCarthy, Hongbo Liu, Tingzhen Chen · British Food Journal · 2016 · 69 citations

What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore

Pengji Wang, Breda McCarthy · Australasian Marketing Journal (AMJ) · 2020 · 69 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Strategy is personality‐driven, strategy is crisis‐driven: insights from entrepreneurial firms

Breda McCarthy · Management Decision · 2003 · 67 citations

Entrepreneurial Firms, Education, Entrepreneurial Motivation +18

Rows per page

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