Concepedia

Chuan He

CH

Statistics

Publications

10

Citations

459

H-Index

10

Active since

2006

Affiliations

University of Colorado Boulder(Current)

Duke University

Chuan He is an author at University of Colorado Boulder specializing in business, microeconomics, and business economics.

Publications per year

2006–2022

10

Publications

10

<b>Research Note</b>—Vertical Information Sharing in a Volatile Market

Chuan He, Johan Marklund, Thomas Vossen · Marketing Science · 2008 · 80 citations

Business, Business Economics, Channel Management +16

Paid Placement: Advertising and Search on the Internet

Yongmin Chen, Chuan He · SSRN Electronic Journal · 2006 · 59 citations · Full text

Business, Business Economics, Economics +17

Product Variety, Informative Advertising, and Price Competition

Wilfred Amaldoss, Chuan He · Journal of Marketing Research · 2010 · 56 citations

Business, Economics, Marketing +11

Reference-Dependent Utility, Product Variety, and Price Competition

Wilfred Amaldoss, Chuan He · Management Science · 2017 · 55 citations

Social Sciences, Business Economics, Economics +17

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis

Wilfred Amaldoss, Chuan He · Marketing Science · 2009 · 51 citations

Business, Marketing, Marketing Management +17

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