Concepedia
Statistics
Publications
2
Citations
141
H-Index
Active since
1987
V. Srinivasan is an author specializing in marketing strategy, market segmentation, and business.
Publications per year
1987–1989
A Simultaneous Approach to Market Segmentation and Market Structuring
Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1987 · 119 citations
Business, Marketing, Marketing Management +8
An Approach for Tracking Within-Segment Shifts in Market Shares
Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1989 · 22 citations
Business, Marketing, Marketing Management +14
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