Concepedia

Jakyung Koo

JK

Statistics

Publications

2

Citations

68

H-Index

2

Active since

2018

Affiliations

Shanghai Jiao Tong University(Current)

Kyung Hee University

Jakyung Koo is an author at Shanghai Jiao Tong University specializing in brand equity, brand strategy, and interactive marketing.

Top concepts

Publications per year

2018–2021

2

Publications

2

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context

Inwon Kang, Jakyung Koo, Jeong Hugh Han et al. · Journal of International Consumer Marketing · 2021 · 37 citations · Full text

Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon

Inwon Kang, Jeyoung Son, Jakyung Koo · Journal of International Consumer Marketing · 2018 · 31 citations

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