Inwon Kang

Transfer From Offline Trust to Key Online Perceptions: An Empirical Study

Kun Chang Lee, Inwon Kang, D. Harrison McKnight · IEEE Transactions on Engineering Management · 2007 · 254 citations

Customer Satisfaction, Trust Management Architecture, Consumer Research +23

Investigation of online community voluntary behavior using cognitive map

Inwon Kang, Kun Chang Lee, Sangjae Lee et al. · Computers in Human Behavior · 2004 · 129 citations

Computational Social Science, Behavioral Sciences, Community Perception +9

Using fuzzy cognitive map for the relationship management in airline service

Inwon Kang, Sangjae Lee, Jiho Choi · Expert Systems with Applications · 2003 · 108 citations

Airline Service, Cognitive Science, Fuzzy Logic +13

Conformity Consumption Behavior and FoMO

Inwon Kang, Haixin Cui, Jeyoung Son · Sustainability · 2019 · 102 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +24

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Inwon Kang, Xue He, Matthew Minsuk Shin · Frontiers in Psychology · 2020 · 81 citations · Full text

Mediating Role, Consumer Uncertainty, Consumer Study +21