Umair Manzoor

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

Umair Manzoor, Sajjad Ahmad Baig, Muhammad Hashim et al. · International Journal of Entrepreneurial Research · 2020 · 151 citations · Full text

Mediating Role, Digital Marketing, Consumer Research +19

The effect of supply chain agility and lean practices on operational performance: a resource-based view and dynamic capabilities perspective

Umair Manzoor, Sajjad Ahmad Baig, Muhammad Hashim et al. · The TQM Journal · 2021 · 64 citations

Supply Chain Agility, Supply Chain Performance, Engineering +23

Effect of HR Practices on Employee Retention: The Role of Perceived Supervisor Support

Eiman Malik, Sajjad Ahmed Baig, Umair Manzoor · Journal of Public Value and Administrative Insight · 2020 · 34 citations · Full text

Strategic Human Resources, Education, Human Resource Management +20

Analysis of perception gap between employers and fresh engineering graduates about employability skills: a case study of Pakistan

Umair Manzoor, Rizwan Ali, Ayhan Demirbaş et al. · International journal of engineering education · 2018 · 27 citations

Work-integrated Learning, Education, Skill Development +26

Factors Affecting Brand Switching Behavior in Telecommunication: A Quantitative Investigation in Faisalabad Region

Umair Manzoor, Sajjad Ahmad Baig, Muhammad Usman et al. · Journal of Marketing and Information Systems · 2020 · 16 citations · Full text

Faisalabad Region, Customer Satisfaction, Brand Equity +12