Concepedia

Kalyan K. Guin

KK

7

Publications

307

Citations

7

H-Index

1999

Active since

Affiliations

Indian Institute of Technology Kharagpur(Current)

Indian Institute of Management Lucknow

University of Manitoba

Kalyan K. Guin is an author at Indian Institute of Technology Kharagpur specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingRelationship MarketingConsumer BehaviorCustomer SatisfactionOrganizational BehaviorCultureLogisticsBrand Strategy

Publications per year

1999–2014

7

Publications

7

A fuzzy AHP approach for inbound supply risk assessment

Kunal K. Ganguly, Kalyan K. Guin · Benchmarking An International Journal · 2013 · 98 citations

Fuzzy Ahp, Supply Chain Risk, Risk Analysis +18

A cross‐cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships

Satyabhusan Dash, Ed Bruning, Kalyan K. Guin · Marketing Intelligence & Planning · 2009 · 48 citations

Social Psychology, Consumer Research, Social Bond +19

A proposed model of JIT purchasing in an integrated steel plant

Ram Naresh Roy, Kalyan K. Guin · International Journal of Production Economics · 1999 · 45 citations

Engineering, Steel Plant, Industrial Engineering +5

Antecedents of Long-Term Buyer-Seller Relationships: A Cross Cultural Integration

Satyabhusan Dash, Ed Bruning, Kalyan K. Guin · 2007 · 40 citations

Customer Satisfaction, Cross-cultural Marketing, Function National Culture +19

The moderating effect of power distance on perceived interdependence and relationship quality in commercial banking

Satyabhusan Dash, Ed Bruning, Kalyan K. Guin · International Journal of Bank Marketing · 2006 · 36 citations

Customer Satisfaction, Relationship Quality Relationship, Power Distance +16

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