Statistics
Publications
5
Citations
266
H-Index
5
Active since
1952
Affiliations
Columbia University(Current)
William M. Weilbacher is an author at Columbia University specializing in advertising, advertising persuasion, and business.
Publications per year
1952–2003
5
5
How Advertising Affects Consumers
William M. Weilbacher · Journal of Advertising Research · 2003 · 61 citations
How Advertising Effects Consumers
William M. Weilbacher · Journal of Advertising Research · 2003 · 40 citations
1–5 of 5