Concepedia
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Publications
1
Citations
20
H-Index
Active since
1997
J.J. Jaw is an author specializing in advertising industry, advertising, and advertising management.
Publications per year
1997–1997
TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS
Wang Yun-ying, J.J. Jaw, Bruce E. Pinkleton et al. · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 1997 · 20 citations
Business, Marketing, Marketing Management +11
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