Concepedia
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Publications
1
Citations
20
H-Index
Active since
1997
Wang Yun-ying is an author specializing in international advertising management, advertising management, and international marketing.
Publications per year
1997–1997
TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS
Wang Yun-ying, J.J. Jaw, Bruce E. Pinkleton et al. · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 1997 · 20 citations
Business, Marketing, Marketing Management +11
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