Concepedia

Peter Spiller

PS

4

Publications

1.2K

Citations

4

H-Index

1997

Active since

Affiliations

McKinsey & Company (Germany)(Current)

University of Pennsylvania

Peter Spiller is an author at McKinsey & Company (Germany) specializing in digital marketing, customer satisfaction, and interactive marketing.

Top concepts

Publications per year

1997–2006

4

Publications

4

Electronic shopping

Gerald L. Lohse, Peter Spiller · Communications of the ACM · 1998 · 597 citations · Full text

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Internet retail store design: How the user interface influences traffic and sales

Gerald L. Lohse, Peter Spiller · Journal of Computer-Mediated Communication · 2006 · 276 citations

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A Classification of Internet Retail Stores

Peter Spiller, Gerald L. Lohse · International Journal of Electronic Commerce · 1997 · 262 citations

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Quantifying the effect of user interface design features on cyberstore traffic and sales

Gerald L. Lohse, Peter Spiller · 1998 · 98 citations · Full text

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