Concepedia

Hanna Lee

HL

17

Publications

680

Citations

14

H-Index

2011

Active since

Affiliations

North Carolina State University(Current)

Konkuk University

Semyung University

Susquehanna University

Hanna Lee is an author at North Carolina State University specializing in interactive marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingBusinessMedicineCell BiologyUser ExperienceDigital Marketing

Publications per year

2011–2024

17

Publications

17

Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

Hanna Lee, Yingjiao Xu, Anne Porterfield · International Journal of Consumer Studies · 2021 · 100 citations

Stimulus‐organism‐response Approach, Consumer Uncertainty, Innovation Adoption +24

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Hanna Lee, Yingjiao Xu, Anne Porterfield · Journal of Fashion Marketing and Management · 2020 · 82 citations

Customer Satisfaction, Engineering, Consumer Research +22

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

Hanna Lee, Yingjiao Xu · International Journal of Fashion Design Technology and Education · 2019 · 81 citations

The PPARδ-mediated inhibition of angiotensin II-induced premature senescence in human endothelial cells is SIRT1-dependent

Min Young Kim, Eun Sil Kang, Sun Ah Ham et al. · Biochemical Pharmacology · 2012 · 68 citations

Inflammation, Aging, Vascular Pharmacology +11

Young luxury fashion consumers' preferences in multi-channel environment

Hanna Lee, Lori Rothenberg, Yingjiao Xu · International Journal of Retail & Distribution Management · 2020 · 46 citations

Consumer Research, Communication, Buying Behavior +17

Rows per page

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