Concepedia

Yingjiao Xu

YX

Statistics

Publications

32

Citations

2.4K

H-Index

23

Active since

2002

Affiliations

North Carolina State University(Current)

Ohio University

Susquehanna University

University of South Carolina

Yingjiao Xu is an author at North Carolina State University specializing in marketing, consumer behavior, and business.

Publications per year

2002–2024

32

Publications

32

Theory of Reasoned Action

Bonnie D. Belleau, Teresa A. Summers, Yingjiao Xu et al. · Clothing and Textiles Research Journal · 2007 · 251 citations

Business, Marketing, Marketing Management +17

Luxury fashion consumption and Generation Y consumers

Sarah Marie Giovannini, Yingjiao Xu, Jane Boyd Thomas · Journal of Fashion Marketing and Management · 2015 · 216 citations

Business, Marketing, Marketing Management +12

Predicting purchase intention of a controversial luxury apparel product

Teresa A. Summers, Bonnie D. Belleau, Yingjiao Xu · Journal of Fashion Marketing and Management · 2006 · 210 citations

Business, Marketing, Marketing Management +17

Second‐hand clothing consumption: a cross‐cultural comparison between <scp>A</scp>merican and <scp>C</scp>hinese young consumers

Yingjiao Xu, Yizhuo Chen, Ritika Burman et al. · International Journal of Consumer Studies · 2014 · 197 citations

Business, Economics, Marketing +17

Second‐hand clothing consumption: A generational cohort analysis of the Chinese market

Jianfang Liang, Yingjiao Xu · International Journal of Consumer Studies · 2017 · 142 citations

Social Sciences, Marketing, Consumer Behavior +16

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