Concepedia

Eun-Ju Seo

ES

Statistics

Publications

3

Citations

686

H-Index

3

Active since

2016

Affiliations

Korea Aerospace University(Current)

Eun-Ju Seo is an author at Korea Aerospace University specializing in brand management, business, and marketing management.

Publications per year

2016–2018

3

Publications

3

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

Eun-Ju Seo, Jin-Woo Park · Journal of Air Transport Management · 2017 · 646 citations

, , +17

A Study on the Impact of Airline Corporate Reputation on Brand Loyalty

Eun-Ju Seo, Jin-Woo Park · International Business Research · 2016 · 21 citations · Full text

, , +16

A Study on the Influence of the Information Characteristics of Airline Social Media on e-WOM, Brand Equity and Trust

Eun-Ju Seo, Jin-Woo Park · The Open Transportation Journal · 2018 · 19 citations · Full text

, , +17

1–3 of 3