Mai Ngọc Khương - Concepedia

Author

Mai Ngọc Khương

Vietnam National University Ho Chi Minh City ORCID

Also Known As

Khuong N. Mai, Khuong Ngoc Mai, Khuong, Mai Ngoc, Mai Khuong, Mai Ngoc KHUONG, Mai Ngoc Khuong, Mai Ngoc Khuong, Pham Dang Tuan, Nguyen Ngoc Duy Phuong, Nguyen Ngoc Anh Thu, Mai Ngoc-Khuong, Mai Ngọc Khương, Mai Ngọc Khương

153

Publications

Citations

H-Index

120

Concepts

All Affiliations

Vietnam National University Ho Chi Minh City Wageningen University & Research International University Ho Chi Minh City International University Hong Bang International University

About

Mai Ngọc Khương is an author at Vietnam National University Ho Chi Minh City specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	18	25	1K
2	Education	4	4	184
3	Arts	1	1	10
4	Engineering	1	1	25
5	Health Sciences	1	1	41

Mai Ngọc Khương

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction Mai Ngọc Khương, Huynh Thi Thu Ha International Journal of Trade Economics and Finance CultureDestination MarketingMotivationBusinessPull Factors	2014	131
The Factors Affecting Entrepreneurial Intention of the Students of Vietnam National University — A Mediation Analysis of Perception toward Entrepreneurship Mai Ngọc Khương, Nguyen Huu An Journal of Economics Business and Management Vietnam National UniversityManagementBusinessEntrepreneurship ResearchBusiness Strategy	2015	130
Investigate the Effects of Job Stress on Employee Job Performance — A Case Study at Dong Xuyen Industrial Zone, Vietnam Mai Ngọc Khương, Yen Hai Vu International Journal of Trade Economics and Finance	2016	80
Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam Mai Ngọc Khương, Nguyen Khoa Truong An, Tran Thi Thanh Hang Cogent Business & Management Csr TypesSustainable DevelopmentEducationLawStakeholder Analysis	2021	78
The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam Mai Ngọc Khương, Vu Ngoc Bich Tram Journal of Economics Business and Management MarketingCustomer SatisfactionConsumer Decision MakingConsumer StudyConsumer Product Perception	2014	67
The Factors Affecting Customer Satisfaction and Customer Loyalty — A Study of Local Taxi Companies in Ho Chi Minh City, Vietnam Mai Ngọc Khương, Ngo Quang Dai International Journal of Innovation Management and Technology Customer SatisfactionService QualityHospitality MarketingBusinessMarketing	2016	67
Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products — A Study in Ho Chi Minh City, Vietnam Mai Ngọc Khương, Hoang Thi My Duyen International Journal of Trade Economics and Finance Customer SatisfactionConsumer UncertaintyConsumer StudyBody AttractionConsumer Research	2016	66
Factors influencing employee loyalty directly and indirectly through job satisfaction - A study of banking sector in Ho Chi Minh City Mai Ngọc Khương, Bui Diem Tien Employee InvolvementCustomer SatisfactionJob SatisfactionEmployee AttitudeFringe Benefits	2013	65
Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage Mai Ngọc Khương, An Khoa Truong Nguyen, Thanh Thuý Nguyễn Journal of Competitiveness Competitive AdvantageFirm ReputationSocial AccountingCorporate StrategyManagement	2021	61
The Effects of Leadership Styles on Employee Motivation in Auditing Companies in Ho Chi Minh City, Vietnam Mai Ngọc Khương, Dang Thuy Hoang International Journal of Trade Economics and Finance	2015	56

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