Mai Ngọc Khương

The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction

Mai Ngọc Khương, Huynh Thi Thu Ha · International Journal of Trade Economics and Finance · 2014 · 131 citations

Culture, Destination Marketing, Motivation +8

The Factors Affecting Entrepreneurial Intention of the Students of Vietnam National University — A Mediation Analysis of Perception toward Entrepreneurship

Mai Ngọc Khương, Nguyen Huu An · Journal of Economics Business and Management · 2015 · 130 citations

Vietnam National University, Management, Business +6

Investigate the Effects of Job Stress on Employee Job Performance — A Case Study at Dong Xuyen Industrial Zone, Vietnam

Mai Ngọc Khương, Yen Hai Vu · International Journal of Trade Economics and Finance · 2016 · 80 citations · Full text

Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam

Mai Ngọc Khương, Nguyen Khoa Truong An, Tran Thi Thanh Hang · Cogent Business & Management · 2021 · 78 citations · Full text

Csr Types, Sustainable Development, Education +22

The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam

Mai Ngọc Khương, Vu Ngoc Bich Tram · Journal of Economics Business and Management · 2014 · 67 citations

Marketing, Customer Satisfaction, Consumer Decision Making +15