Concepedia

Cynthia R. Morton

CR

6

Publications

305

Citations

6

H-Index

1998

Active since

Affiliations

University of Florida(Current)

The University of Texas at Austin

Cynthia R. Morton is an author at University of Florida specializing in social sciences, advertising, and management.

Top concepts

MarketingManagementAdvertisingSocial SciencesConsumer ResearchGenderBusinessEducationConsumer BehaviorBehavioral Science

Publications per year

1998–2016

6

Publications

6

“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior

Cynthia R. Morton, Meredith Friedman · Journal of Current Issues & Research in Advertising · 2002 · 154 citations

Customer Satisfaction, Reported Usage Behavior, Consumer Study +17

The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective

Sunyoung Park, Cynthia R. Morton · Journal of Advertising · 2015 · 95 citations

The Growing Commercialization of Schools: Issues and Practices

Jef I. Richards, Ellen Wartella, Cynthia R. Morton et al. · The Annals of the American Academy of Political and Social Science · 1998 · 17 citations

Digital Marketing, Consumer Research, Education +20

Ethnic Identity as a Predictor of Microaggressions Toward Blacks, Whites, and Hispanic LGBs by Blacks, Whites, and Hispanics

Troy Elias, Alyssa Jaisle, Cynthia R. Morton · Journal of Homosexuality · 2016 · 15 citations

Ethnicity, Racial Prejudice, Homosexuality +25

Safe Sex After 50 and Mature Women's Beliefs of Sexual Health

Cynthia R. Morton, Hyojin Kim, Debbie Treise · Journal of Consumer Affairs · 2011 · 14 citations

Active Sex Lives, Social Sciences, Sexual Communication +18

Rows per page

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