Concepedia

Yizao Liu

YL

Statistics

Publications

14

Citations

724

H-Index

13

Active since

2010

Affiliations

University of Connecticut(Current)

Pennsylvania State University

University of Georgia

Agricultural & Applied Economics Association

The University of Texas at Austin

Yizao Liu is an author at University of Connecticut specializing in marketing, social media, and social sciences.

Publications per year

2010–2020

14

Publications

14

Whose and what chatter matters? The effect of tweets on movie sales

Huaxia Rui, Yizao Liu, Andrew B. Whinston · Decision Support Systems · 2013 · 370 citations

Social Sciences, Marketing, Marketing Management +10

The impact of social media conversations on consumer brand choices

Yizao Liu, Rigoberto A. López · Marketing Letters · 2014 · 98 citations

Business, Marketing, Marketing Management +14

Household demand and willingness to pay for hybrid vehicles

Yizao Liu · Energy Economics · 2014 · 35 citations

Social Sciences, Automotive Engineering, Economics +14

Local and Organic Preference: Logo versus Text

Michael Jay Katz, Benjamin L. Campbell, Yizao Liu · Journal of Agricultural and Applied Economics · 2019 · 31 citations · Full text

Agriculture, Food Science, Marketing +16

The Impact of Four Alternative Policies to Decrease Soda Consumption

Yizao Liu, Rigoberto A. López, Chen Zhu · Agricultural and Resource Economics Review · 2014 · 27 citations · Full text

Social Sciences, Economics, Public Policy +16

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